Usaato cloth is woven primarily by women's groups in northeastern Thailand. The vestiges of age-old tradition continue today with women from self-sufficient farming families sewing enough clothing for the year, both for themselves and for their families, during the off-season when they have little agricultural work to do.
As industrialization advances in Thailand, many people are leaving the villages for the cities. With a sufficient amount of consistent work to be done in making Usaato cloth, however, increasing numbers of youth, husbands, and wives are returning from migrant work in the cities. With Usaato work, it has become possible to live together with their families in the villages.
In Thailand, with the current reconsideration of traditional and nature-oriented crafts, there are rapidly increasing numbers of urban people who are also shifting their lifestyles towards a more natural orientation.
Because of this, there are increasing numbers of new groups who have taken up hand weaving and natural dyeing in Northeastern Thailand and other parts of the country. Usaato is also working to help some of these groups to establish themselves.