Concept 〜Attire of Light Attire with Heart 〜

　

∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞　 　 　 Natural materials gentle enough for a baby. Clothing in which you can feel Life Now, many people are embracing natural diets and organic foods. This actually enhances their skinﾕs ability to breath, but most people of this modern age have forgotten this. Clothing does the same. (Usaburo) 　 　　　　 Usaato clothing makes use of nature's blessings just as they are, and the hands of many Thai people are involved in the process. Cotton and hemp are grown, silkworms are raised, and the materials are spun, intertwined, and made into thread. Plant dyes bring color to this thread, which is then woven into cloth with a simple loom, And through Usaburoﾕs design, the cloth takes shape as clothing. One can feel the life energy of nature flow through creations that have been made with carefully selected materials and crafted with time and love. Genuinely Natural Materials. Treat your body to the delightful experience of Usaatoﾕs clothing. ∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞　 　 Each sheet of cloth is woven by one person. Each article of clothing is sewn by one person. From the artisan to the wearer, clothing filled with joy. I am a designer, but I do not give detailed instructions to those who dye the cloth nor to those who weave it. Once in a while, I go outside with them to gaze at the scenery or the night sky, and I describe the images I have in mind. The rest, I leave up to their own sensitivities. In this way, the craftsperson can delight in his or her work, and quality goods are created. (Usaburo) It is not unusual for factories producing clothing to divide up labor in efforts to improve efficiency. One person may work sewing only sleeves, for example. In sewing Usaato clothing, however, each entire article of clothing is basically sewn by one person from start to finish. We work this way because more motivation and affection go into creation when one person is responsible for its completion. You too can take pleasure in selecting clothing in an enjoyable environment and relish the comfort of wearing clothes that have been made with delight. Usaato strives to bring people together and strengthen the connections in the midst of this overall joy. ∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞　 　 　 I want to provide clothing that is filled with energy so that those who wear it feel very much alive. It is not my intention to create a fashion.What I am creating and offering are bundles of energy. (Usaburo) It is said that the origin of natural dyes came when ancient peoples discovered that fibers were easily stained by extracts from plants they used for medicinal purposes. In an ancient record of Chinese history, the "Classic of Documents," or Shujing, it is written as follows: "Herbal roots and bark from trees make good medicine. Acupuncture and moxibustion are better medicine. Proper diet and clothing are the best medicine." Originally, clothing was also used as a way to heal illness, and the origin of the Japanese word for "dosage" (which uses the Chinese character for "clothing") is said to come from this practice. The spirit of the plant used for dyeing cloth enters the body either through the skin or as a fragrance. ∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞　 　 　 Wearing clothing with gentle lines brings gentleness to the heart. This also leads you to your real self. You find comfort in nature, do you not? This is why your heart is set at ease when you wear gentle clothing wrapped in natureﾕs energy. I think this brings one closer to oneﾕs true natureﾉ (Usaburo) Usaburo converses with each and every bolt of cloth of different color and design. Handling the fabric with great tenderness and care, and making every effort to avoid the use of scissors, he designs each cloth into its most suitable shape. The designs are very unique. Some people cannot help but ask, "how are you supposed to wear this?" But amazement awaits. When they put their arms through the sleeves, they feel the soft texture of the fabric and the unexpected comfort of the unusual design. Usaburo Sato strives for a creative process which results in clothes that bring energy and feelings of gentleness and warmth to those who wear them.

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